Mission: Land 1 paying customer by June 30, 2026. Build the case study. Use it to land 3 more. Hit $5k MRR by end of summer, exit SCU when it's sustainable.
The Numbers That Matter
Customers
0 / 1
Goal: 1 by June 30
MRR
$0
Goal: $5,000 by Aug 31
Flyers Delivered
0 / 100
Picked up ✓ — ready to deliver
Discovery Calls Booked
0
Goal: 4-6 from this batch
Flyer Campaign Funnel
100
Flyers
60
Reachable
15
Real Convos
5
Discovery
1-2
Clients
Active Goals
🚪 Flyer Campaign: Steinbach Door-to-Door
ActiveB2B
Deadline: May 31
100 flyers to vetted Steinbach businesses. Son delivers 7 walking routes. Follow-up calls 4 days after drop.
15% — Printing at Staples
Order 100 flyers at Staples
Build 94-business target list (CSV + checklist)
Draft follow-up call script
Build call tracker CSV
Pick up flyers from Staples
Brief son on Route 1 (Main Street North)
Deliver all 7 routes
Make follow-up calls (batches of 20)
Book 4-6 discovery calls
🎯 Customer #1
ActiveMilestone
Deadline: Jun 30
The only goal that matters right now. Everything else is noise until this ships. First paying customer unlocks the case study → which unlocks the next 3.
5% — Pipeline being built
📸 First Case Study
QueuedProof
After Customer #1
Document the hell out of the first client. Screenshots, numbers, 2-minute Loom. This asset is worth more than 100 flyers.
Not started — needs customer first
💰 $5k MRR
QueuedRevenue
Deadline: Aug 31
5 Growth-plan clients ($1k/mo each) OR mix of Starter + Growth. This is the number that makes exiting SCU thinkable.
$0 / $5,000
Parked (Revisit After Customer #1)
📜 Métis Grant — $40k Local AI Hardware
Parked
TBD
Potential grant via Red River Métis Federation. Revisit once there's revenue to justify hardware ROI.
🥋 Judoka Story on redriverai.ca
Parked
TBD
Team Canada international judoka → discipline, sacrifice, grit. Belongs on the About page. Story = trust.
Operating Rules
Customer #1 is the only metric. If an idea doesn't move us closer to it, park it.
No strategy theater before results. Ship first, split hairs later.
Keep the SCU paycheque. Until $5k MRR hits, don't touch the day job.
Willy = front line. Jimi = engine room. Split the work, play to strengths.
Every "no" is market research. Log the reason. The reasons are a goldmine.
Don't chase. After 2 attempts, move on. There are 99 others.