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🎸 Red River AI

Goals

Customer #1 is the only metric that matters.
Mission: Land 1 paying customer by June 30, 2026. Build the case study. Use it to land 3 more. Hit $5k MRR by end of summer, exit SCU when it's sustainable.
The Numbers That Matter
Customers
0 / 1
Goal: 1 by June 30
MRR
$0
Goal: $5,000 by Aug 31
Flyers Delivered
0 / 100
Picked up βœ“ β€” ready to deliver
Discovery Calls Booked
0
Goal: 4-6 from this batch
Flyer Campaign Funnel
100
Flyers
60
Reachable
15
Real Convos
5
Discovery
1-2
Clients
Active Goals
πŸšͺ Flyer Campaign: Steinbach Door-to-Door
Active B2B
Deadline: May 31
100 flyers to vetted Steinbach businesses. Son delivers 7 walking routes. Follow-up calls 4 days after drop.
15% β€” Printing at Staples
Order 100 flyers at Staples
Build 94-business target list (CSV + checklist)
Draft follow-up call script
Build call tracker CSV
Pick up flyers from Staples
Brief son on Route 1 (Main Street North)
Deliver all 7 routes
Make follow-up calls (batches of 20)
Book 4-6 discovery calls
🎯 Customer #1
Active Milestone
Deadline: Jun 30
The only goal that matters right now. Everything else is noise until this ships. First paying customer unlocks the case study β†’ which unlocks the next 3.
5% β€” Pipeline being built
πŸ“Έ First Case Study
Queued Proof
After Customer #1
Document the hell out of the first client. Screenshots, numbers, 2-minute Loom. This asset is worth more than 100 flyers.
Not started β€” needs customer first
πŸ’° $5k MRR
Queued Revenue
Deadline: Aug 31
5 Growth-plan clients ($1k/mo each) OR mix of Starter + Growth. This is the number that makes exiting SCU thinkable.
$0 / $5,000
Personal & Career
πŸ” CISSP Certification
Active Career
Target: Dec 2026
Certified Information Systems Security Professional β€” the gold standard in infosec. 18 years at SCU in cyber security + programming already covers multiple domains. 5 years experience requirement already satisfied. Opens doors for post-SCU career and consulting credibility.
10% β€” Udemy course + practice exams acquired
Buy CISSP course + practice exams (Udemy)
Complete Domain 1: Security & Risk Management
Complete Domain 2: Asset Security
Complete Domain 3: Security Architecture & Engineering
Complete Domain 4: Communication & Network Security
Complete Domain 5: Identity & Access Management
Complete Domain 6: Security Assessment & Testing
Complete Domain 7: Security Operations
Complete Domain 8: Software Development Security
Score 80%+ on 3 consecutive practice exams
Schedule & pass CISSP CAT exam
Submit endorsement application
Parked (Revisit After Customer #1)
πŸ“œ MΓ©tis Grant β€” $40k Local AI Hardware
Parked
TBD
Potential grant via Red River MΓ©tis Federation. Revisit once there's revenue to justify hardware ROI.
πŸ₯‹ Judoka Story on redriverai.ca
Parked
TBD
Team Canada international judoka β†’ discipline, sacrifice, grit. Belongs on the About page. Story = trust.
Operating Rules
  1. Customer #1 is the only metric. If an idea doesn't move us closer to it, park it.
  2. No strategy theater before results. Ship first, split hairs later.
  3. Keep the SCU paycheque. Until $5k MRR hits, don't touch the day job.
  4. Willy = front line. Jimi = engine room. Split the work, play to strengths.
  5. Every "no" is market research. Log the reason. The reasons are a goldmine.
  6. Don't chase. After 2 attempts, move on. There are 99 others.